15 Jul How to increase Organic Reach on Facebook
Have you noticed that your organic reach on Facebook is declining?
Everyday more and more content is being created and shared on Facebook which has resulted in News Feed overcrowding and increased competition to be seen. Did you know that News feed is actually tailored to each individual user and only shows them the content that is most relevant to them? It is now becoming harder for a story to gain exposure which in turn has resulted in a decrease of organic reach but at the same it’s now more important than ever to have a solid social media marketing strategy.
This does not mean it is impossible to be seen however and in this article I will show you different ways to increase your organic reach on Facebook.
- Create engaging content
According to Facebook “Of the 1,500+ stories a person might see whenever they log onto Facebook, News Feed displays approximately 300.” so as a marketer you are always fighting for one of those coveted spots.
The best way to do this is to post high quality content. If you continuously post poor quality your audience will lose interest which will in turn result in you losing organic visibility.
It is very important to know your audience. Not all businesses attract the same customers and content that work with one may not work with another.
When creating content try to include a bit of everything. Use links, images, videos and text, this is also a good way to judge which posts get the most engagement from your audience, it will keep the page fun and interesting and will help you to know what to post based on what gets the most engagement from your audience.
Our research has shown that audiences engage more with images and videos. These receive the greatest number of likes shares and comments than any other type of post. Simply adding photos to your posts can bring your engagement rate up.
The more someone engages with a page the more likely it is that the pages content will appear in that user’s newsfeed.
- Choose your timing
It may seem like common sense but your chances of getting a post noticed on Facebook is higher during times when less people are sharing content.
When creating a post on Facebook you want to consider when your audience will be online and it also makes sense to check when your competitors are posting and ensuring that you schedule posts for when they are quiet.
The best time to post content is entirely dependent on the nature of the business and the target audience. For example a bakery with an older demographic is more likely to receive better engagement during office hours where as a nightclub with a young audience will receive better engagement in the evening.
Do you need help trying to work out the best time to post? Well help is closer than you think. Facebook has created an analytics platform called Facebook Insights that provides a variety of data to help page owners manage their performance, such as Likes, Reach, Visits, Posts and People.
Not only does this show you when your audience is active it will also show your most popular posts.
- Call to action
If you want people to do something for you then you need to ask them to do it. Our research has shown that posts that include calls to action, increase the amount of likes per post.
When creating a call to action don’t just ask people to like or share your post, this can look like spam, the best way to do this is to be creative and find a fun and different way to engage with your audience.
Ask for advice or ask questions just don’t get too personal as people are not always willing to share that kind of information online and that will result in no engagement.
It really is easy as abc, by knowing and analysing your fans and creating engaging and interesting content you really can grow your reach.
Have you tried any of these techniques to increase your organic reach? Or do you have any tips that you want to share?